Innovative UK estate agency saves its customers over £5k on average

A couple unpack boxes in a new home is one of the UK's most innovative and fastest growing companies. It's on a quest to revolutionise the industry.

Selling a property is one of the biggest and most important transactions you'll make, so, naturally, you want to walk away with the best price possible. But there are numerous costs, including high estate agent fees, that can eat away at your potential profit and leave you with less than you hoped for. - which is saving its clients £5,594 on average compared with high street agents - is on a mission to change that. But what is and, more importantly, how is it shaking up the property market?

What is

Alex and Sophie Gosling launched the website in 2007 after noticing that traditional estate agencies no longer fit the needs of the modern housing market. Sophie Gosling has plenty of experience of buying and selling property - her background includes purchasing properties for Deutsche Bank and selling French property to British buyers. After being disappointed by her own house-hunting experiences, she decided to launch with her partner, professional marketer Alex Gosling.

How is shaking up the industry?

Although 95% of buyers look for property online, they only use a few well-known websites, like Rightmove and Zoopla. Unfortunately for private sellers, the big players only list properties sold by estate agents as they're afraid to fall foul of the Property Misdescriptions Act. In the days before, sellers had to choose between paying estate agent fees or using 'sell it yourself' websites, which most buyers don't visit. is an estate agency, so its properties are listed on the 'big' websites - offering you a third way to sell your home.

A woman unpacks a box in her new home

How can save you money?

Estate agent fees in the UK range from 0.75% to 3% of your home's value. While the Homeowners Alliance* encourages people to choose estate agents charging just 1% (including VAT), this is sometimes easier said than done. With you pay a fixed fee, as little as £695. Alongside this large saving, it also offers discounts for customers who purchase conveyancing and mortgage brokering services. It's focused on helping homeowners keep the cost of selling down and provides some excellent tips for doing just that on the blog.

How well does perform?

Very well, actually. According to annual sales data, properties handled by are 30% more likely to sell compared to those listed by the average high street estate agent. Sellers can expect to get 99% of their asking price on average (the figure drops to 97% for the high street). HouseSimple advertises on 500 property websites.

Put simply, offers an affordable property sales service without compromising on expertise or effectiveness. If you're interested in finding out more, or want to join the ranks of people saving thousands while selling their homes, visit today.








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