Estate agent fees explained

Selling a property comes with a number of costs, including legal fees, stamp duty and repairs – but the highest bill usually comes from the estate agent. So, what do estate agent fees cover, and how can you avoid paying over the odds? Here's an insight into the thinking behind the figures.

How are high street estate agent fees calculated?

High street estate agent fees are usually worked out as a percentage of the final sale price of your property. This can range from 1.5% to 4% (plus 20% VAT – which often isn't clearly highlighted as an extra cost), adding up to an average bill of £5,247.

These fees cover a range of costs, from the essentials (like valuing your property and creating floor plans) to the everyday overheads that come with running a business on the high street, including the rental and running costs of the agency's office, upkeep of the agency's fleet of cars and production of window cards and brochures.

Why are online estate agents so much cheaper?

Here at, we can offer our customers such competitive fees because we operate online. This means we don't have to pay for pricey high street premises, and it also gives us the flexibility to dedicate the best specialists to each step in the selling journey: giving our customers access to award-winning photographers, expert valuers and negotiators, and the most efficient conveyancers in the industry.

By keeping our operations slick, lean and efficient, we can then pass those savings on to our customers: our average customer saves £5,247 in fees, compared to the high street.

What do you get with

When you sell with us, you get even better results than with a high street estate agent – and for a much lower fee. Here's a brief overview of what's included in our fees:

Professional photographs and floor plans, plus an attention-grabbing description of your property; optimised for search engines and potential buyers.

An in-depth valuation report, backed up by Land Registry data on recent sales prices in your area.

Extensive online listing coverage through 500 local and national property websites, including Rightmove, Zoopla and PrimeLocation.

Access to our online MyHouseSimple portal, an easy, instant way to arrange viewings, view and respond to buyer feedback, and keep track of your sale, 24 hours a day.

A dedicated Account Manager just a phone call or email away to answer any queries you have throughout the process.

Dedicated negotiators and sales progression experts who are committed to getting the best possible price for your property, and guiding your sale smoothly from 'under offer' to completion.

We also provide an industry-leading conveyancing service for an additional fee. Once you've accepted an offer from a buyer, they will guide you through the legal steps needed to finalise the sale, with the whole process managed efficiently online – saving you money, and cutting down the conveyancing timeline by 12 days on average.

Selling with isn't just cheaper – it's also more effective. We sell faster than high street agents (21 days vs 65 days on average) and also score higher sales prices, typically achieving 99% of the asking price, compared to 95% on the high street.

Why not try us out? Choose your plan today and register for a free week's trial.

Other useful articles:

See how much you could save.

Don't know your property's value? Why not get a free home valuation direct from us! Find out more.

Property value:
You save:

Move the slider to the value of your property.

Instruct Us

We use cookies to help deliver our services. By using this site, you are agreeing to our use of cookies.    OK