Spotlight on Fitzrovia

The bohemian neighbourhood of Fitzrovia was recently named by The Sunday Times as the best place to live in London. Read on to find out what exactly makes this urban district so popular with buyers and property investors.

Central location

Most of Fitzrovia is within central London's coveted W1 postcode. The area's boundaries are marked by Oxford Street (south), Euston Road (north), Great Portland Street (west) and Gower Street (east). The district is very well connected, making it especially popular with professionals working in and around the City. Five tube stations serve Fitzrovia (Oxford Street, Tottenham Court Road, Goodge Street, Warren Street and Great Portland Street) offering access to six lines (Northern, Victoria, Central, Circle, Metropolitan and Hammersmith & City). What’s more, major works are underway at Tottenham Court Road in preparation for the new Crossrail service.

Iconic architecture

When you sell your house online it's important to emphasise its period features, and properties in Fitzrovia have plenty. Fitzroy Square is the main architectural attraction of Fitzrovia. The peaceful garden square was designed in part by the famous architect Robert Adam, and was the setting for Ian McEwan's novel Saturday. Virginia Woolfe, George Bernard Shaw and Guy Ritchie have all called the square home. Properties in this part of Fitzrovia claim the most money, with some selling for upwards of £6.75 million. Elsewhere in the neighbourhood you'll find Edwardian, Georgian and early Victorian buildings. Tenements, converted mansions and flats above shops are also common. Quirky mews houses and cute cottages can be found in the area around Charlotte Street.

Amenities and nightlife

Fitzrovia has homes, offices, shops and schools within its boundaries. It also offers plenty to keep the locals entertained. The area is home to quirky attractions like the Grant Museum of Zoology and Pollock's Toy Museum. Even midweek there's lots going on in the bars of Fitzrovia. The Social hosts a popular karaoke event every week, while the Lucky Pig provides a more mellow evening of acoustic music. Fitzrovia is home to acclaimed restaurants, ranging from fine dining to casual options like Bubbledogs which offers a unique combination of champagne and hot dogs.

Visit the area guide hub for more information on the key selling points of your location.