Should I make a property video?

Property videos are the latest trend in home sales. Using a virtual tour to advertise your house might just set you apart in a crowded market. So if you’re looking to sell, should you make one? In this post, we’ll take you through all of the dos and don’ts.

The advantages of property videos

1) They stand out on listings pages

Which house would you be more interested in: one with a few grainy photos, or one with an HD video tour? Adding a video to your listing is likely to garner more interest in your home and help get your sale moving faster.

2) They help to bring a property to life for a prospective buyer

A video adds another dimension for a prospective buyer, helping them to imagine themselves in the space.

3) They're an opportunity to showcase unique features

Some things come across better visually than they do on paper. The second a buyer sees that real fireplace or en-suite, they might just be hooked.

Top tips for attention-grabbing videos

Make sure your video is good quality. This is probably the most important factor to keep in mind when making your property video. Grainy or slow footage just won’t do the beauty of your home justice. Opt for a proper camera to record your video and save it to your computer in the highest quality.

Add all relevant property information. Your video should be as informative as possible. Make sure you include the address and asking price and, during your tour, mention the number of bedrooms and bathrooms. Remember to note any unique or unusual features.  

Post on popular sites. There’s no use making an amazing video if no one is going to see it. Do your research and upload to a number of popular listings sites, rather than just one, to increase your exposure.

Include a neighbourhood tour. Go the extra mile for your prospective buyer by giving them a quick tour of the local surroundings. What's the street like? Is there a park nearby? Where’s the closest shop? All of these things can have an impact on that person’s decision to buy, so make sure to include them.

Wondering how to sell a house? Talk to the friendly team at Housesimple.com

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