Love it or hate it, social media has a huge hold on most of our lives. And if you’re someone who likes a casual scroll of Instagram more than a cringe-worthy Facebook rant from that weird aunt of yours, then you can actually stumble on a wealth of amazing property resources. It's not just lifestyles of the rich and famous that are worth drooling over — there's a whole lot more to choose from.
Because Instagram — and other social media platforms — are full of some beautiful images of cosy homes and stunning architecture. From genuine DIY property tips to just some aspirational homes for you to lust after, there’s definitely something out there for you — if you know which accounts to follow. Some of Instagram’s most popular influencers and accounts are all about the property. If you need a little inspiration — or just want to imagine what you would do with a 45-room villa — here are some of the accounts you should know about.
Fredrik Eklund - @fredrikeklundny
One of the estate agents from America’s Million Dollar Listing, Eklund has worked with some of the biggest celebrities out there — here’s looking at you, 50 Cent. Though more recently his Instagram has been chock-full of his new twins (who are painfully adorable), a quick scroll down shows you some of the most breathtaking New York penthouses and skylines that you can imagine. With a booming business and a hit reality show, there are sure to be more of these posts to come. If you’re loving the New York touch, follow his co-star Ryan Serhant for even more Big Apple beauty.
Andrew Jevin — @thesnappingrealtor
Jevin, a Santa Monica-based estate agent, is a perfect example of the direction real estate is heading. He uses Snapchat and Instagram stories alongside traditional open houses to sell his properties. He’s tapping into a very interesting market — while so many others are still working through cold-calling, Jevin is showing how you can get reach potential buyers where they already are — the internet. And of course, for the casual browser, you get to see some great new listings and open houses, from the comfort of your home.
Bonnie Rakhit — @bonnierakhit
Bonnie Rakhit may be more of a travelling queen than a property mogul, but you can be sure that the destinations that she hits are full of some of the most jaw-dropping resorts and architecture on the planet. Start dreaming about your next holiday — or holiday home — and get green with envy while tracking her adventures. Plus, you might just get some Pinterest-worthy inspiration about how to give your bathroom that spa feel.
Property Brothers — @propertybrothers
If you love your property with a bit of DIY, then the Property Brothers might be right up your street. Two brothers, Jonathan and Drew Scott, help couples find fixer-uppers and turn them into something truly stunning. Expect beautiful property pics — along with the work that went into making them happen and a little bit of brotherly love.
Lance Tuazon — @lance_tuazon_realtor
For property photos with a side of inspirational quotes, Tuazon has it all. An estate agent who maximizes each post with multiple photos, he also incorporates some (slightly cheesy) quotes galvanize you toward your next DIY project, upgrade, or search for a new home. But really, it’s the photos themselves that are the draw — his properties are unforgettable.
World Of Interiors — @worldofinteriors
World Of Interiors might not be an influencer in the traditional sense, but the Instagram of this popular magazine has a cult following for a reason. Stunning colours, design tips, bold prints, and so much more — it’s property porn at its best. Plus, you'll feel more cultured just by looking at it.
Social media is a blessing and a curse, but use it correctly and it’s a wealth of inspiration. If you’re a DIY-enthusiast or a luxury property stalker, there’s something out there for you.