Liverpool: top selling points to bring in the buyers

by Housesimple on 4th April 2018

It’s been ten years since Liverpool was named European Capital of Culture, and the city has moved from strength to strength. The city's education, industry, shopping and transport facilities are continuing to evolve, causing demand for properties to outstrip supply. With that in mind, here are some key factors to highlight to those potential buyers thinking about investing in a Liverpool property.

Impressive amenities

Most buyers would sacrifice space to get closer to the amenities that matter. Even families are increasingly opting to stay city-based rather than head for the suburbs, and we can see why. With a huge range of bars, restaurants, museums and shops scattered across the city and its bustling dockside, you’re spoilt for choice in Liverpool. Make sure potential buyers know exactly how easy it is to get to their lifestyle essentials, whether they want to be near the Cultural Quarter, the Docks or just a trusty local Aldi.

Steady jobs

Liverpool remains a proud industrial hub. The new superport is providing jobs in logistics and shipping, and with approval secured for a cruise liner terminal, there’s even more employment on the way. Not to mention a fresh holiday opportunity on your doorstep.

Transport improvements

It’s not just the port that’s improving. A £340m investment into local rail is set to make a big difference to commuters in the area. And with the city poised to join the much-discussed HS2 high-speed rail network in the future, there’s scope for even more growth.

Rental potential

Is your potential buyer looking to try their hand as a buy-to-let landlord? Or would they just like to know the property has the potential to bring in extra earnings? Either way, Liverpool is the perfect location for an investment. Separate studies by mortgage brokers Private Finance and credit score specialists Totally Money both put Liverpool properties top of the table when it comes to rental returns. Homes here deliver yields of up to 12.6%.

Young population

The city’s large student population is a major driving force behind the rental stats, but it’s not only buy-to-let landlords who can benefit from a young, vibrant city. The rental yields and growing population both create steady demand for property, which in turn means rising house prices.