How you can use social media to sell your home

Social media doesn't just affect the way we socialise, it's also impacting how we buy and sell property. By tapping into the trend and making the most of the skills you’ve already honed in those hours on Instagram or Facebook, you could bag yourself a quick house sale. Here’s how...

The ‘digital draw’

Kerb appeal has long been a key factor in winning over buyers. Now, the ‘digital draw’ of a property has the potential to be even more important. Around 95% of house hunters begin their property search online, and your listing will help you make a good first impression.

To catch a buyers' eye, join the 1.8 million Instagram users using the #property hashtag on their property pics. You can even share your images on Twitter and – if you're targeting business buyers or commuters – in relevant LinkedIn or Facebook groups and marketplaces. You could even invest in ads to target users from specific backgrounds, age profiles and areas. Just don’t forget to link to your listing.

Harness online influencers

Sharing pictures and information online is a great way to draw attention to your home. Once you’ve got it, you can also use social media to guide the conversation. Engage with viewers by regularly sharing sneak peeks of your property’s best features and responding to questions or concerns.

The wider your audience is, the more likely it is that you'll expand beyond your social reach and interest more potential buyers. And because buyers are up to 6.5 times more likely to trust their peers than traditional advertising, viewer comments can generate serious interest.

Accommodate busy buyers

When it comes to selling your house, viewings usually seal the deal. You can appeal to a whole new group of buyers by conducting a full viewing online. Just remember that the essentials – like decluttering, staging and letting plenty of light in – still apply.

Facebook Live viewings allow you to show off features to potential buyers from afar and answer any questions that may spring to mind on the spot. We can help you set up these live viewings and it's easy to make yourself available on Facebook or Twitter to follow up with buyers afterwards.