How to market a unique property

by Housesimple on 21st May 2018

Whether your home’s in a unique location or has an unusual layout, it could make or break a sale. On one hand, you need to highlight the one-of-a-kind features that can maximise a sale price. On the other, it's a good idea to show your property’s still a sensible commuter, family or starter home to attract a wider audience. Luckily, you can have the best of both worlds.

Target your market

Optimising your property listing with the right keywords is a good place to start. For example, if you have a large one-bedroom property with several living spaces that could be converted to bedrooms, you could market its potential as a family home. Especially if you include all of the amenities that cement its suitability for that audience, such as transport links, schools or green spaces.

Highlight your strengths, tone down weaknesses

Staging plays an increasingly important part in selling your house, and it’s a great way to maximise unique features too. For example, you can highlight big, open plan rooms with sparse furnishings and light colours; or brighten up dark spaces with mirrors and smartly placed lighting.

Mix your pics

You may want to focus on the unique features in your listing, but don’t let them dominate. Your audience still need to see the spaces they’ll use every day. If you live in a lighthouse the views may be lovely, but be sure to include a wide selection of images from the rooms. If your lounge is enormous, don’t forget to include images showing how it’s usefully divided. Follow the usual rules for home photographs by ensuring each image is clear, well lit and nicely framed.

Use digital tools

Invite sceptical buyers hem on a Facebook Live Viewing. They can view the property and ask questions from the comfort of their home, which is handy if you’re in a location that's not that accessible.

Take advantage of your property's unique character

Thanks to lifestyle trends, there's a growing interest in quirky properties. Don’t be afraid to highlight any unique features, as it might appeal to your buyers who are looking for something a bit different.

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