There's no doubt about it – Manchester is booming right now. Homes in the city are selling three times faster than in London and investment by several construction companies has led to Deloitte naming it one of Europe's fastest growing cities.
With increased interest from foreign investors, as well as millennials looking for work in the northwest's stellar tech scene, now is a great time to sell in Manchester. In light of all these new changes, your home is likely worth more than you thought. Here's how to market your property in the current boom.
Talk about the benefits of buying in Manchester
When you're speaking to potential buyers, don't just tell them about your home's great features – talk about why Manchester is such a great place to buy. Mention the new developments taking place in the city centre and tell them about the public transport links near your home. You want them to understand that they're not just buying a home; they're investing in the Northern Powerhouse too.
Appeal to their inner investor
Drop in a bit of information about the Manchester property market, casually noting that property prices have risen by 7.1% since last year, while London's market has become sluggish. This tells them your home is a great investment and lets them know that you're unlikely to accept a low offer.
Only accept offers that reflect the current popularity of the city. Get a professional valuation before you put your house on the market so you know exactly what it's worth. As Manchester is on the up, it's best to look out for offers slightly higher than your valuation and dismiss those that are substantially lower.
Encourage a bidding war
Sealed bids are a seller's market's best friend. You set a closing date and everyone who's interested has to put in their offer by that day. The idea is that the highest offer on the day wins, although there's a bit more to choosing the best buyer than that. Buyers who are desperate to get their hands on your piece of Manchester real estate are likely to panic and go in high to make sure they come out on top of the pile.