5 key selling points to highlight in your property listing

by Housesimple on 6th April 2016

With the vast majority of buyers now searching for their next home online, the way you market your property on the web is more important than ever. A crucial part of this process is photography: you need to honestly show your online viewers all the best aspects of your property with a wide lens and plenty of natural light. For more tips on taking these images, have a read through our downloadable guide to photographing your house.


Equally, an appealing property description is key – it’s your opportunity to elaborate on all the appealing features of your home and its location.

After providing the basics, including the asking price (based on your house valuation) and number of bedrooms, you should write a few paragraphs to describe your home's major selling points. The aim is to grab the buyer’s attention and stand out from the rest. Here are our top tips for creating an attention-grabbing listing.  


  1. Point out the parking

Parking is high on the list of priorities for many buyers. So, if you have a private garage or ample on-street parking, emphasise these aspects in your description. If you live in a permit holder zone, it’s also helpful to include details on which zone your property is in and the annual cost of the permit.

  1. Focus on outside space

Whether it's a landscaped garden or a balcony, lots of buyers are looking for an outdoor area to call their own. However, if this isn’t available with your property, be sure to write about shared gardens, and nearby parks and woodland.

  1. Draw attention to the local area

Remember that different buyers focus on different things. If your property has three bedrooms it will appeal to families, so mention local schools. Provide details on their performance, which age group they serve and their distance from your home. Meanwhile, one-bedroom flats are likely to appeal to young professionals and couples, so highlight amenities like bars, gyms and transport links.

  1. Emphasise extra space

Any extra space is a big advantage. Don’t forget to provide details of storage areas, downstairs cloakrooms and in-built cupboards – especially if you’re not including photos of these features.

  1. Highlight opportunities to extend or convert

If there's space in your garden to add an extension, or if your attic is big enough to convert into another bedroom, do mention this. You'll attract larger families as well as buyers who love developing homes to their full potential. If you've already got planning permission for the work, that's another must-mention detail.

At HouseSimple.com, our smart listing creation system guides you through the whole process – making it quick and easy to write a standout property description. Want to find out more? Sign up for your free trial today

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